Customers demand professional, high-quality footage and our technical standards were developed with their needs in mind. The technical standards focus on four areas:

Below are examples of each and more details:

Examples of intentional framing:
Subjects are framed appropriately and deliberately. Shot does not appear accidental and has intention in terms of framing.

Examples of depth:
Foreground/background separation, either by object placement or lens focus.

Intentional camera movement (if camera is moving) - smooth camera motion, and any movement follows primary subject or reveals additional information (note: shaky camera appropriate when it lends itself to candidness).

Examples:

Use of third lines when appropriate - visually compelling composition.

Examples:

Natural light when appropriate, professional lighting when appropriate; no lighting that is noticeably out of place or distract from the shot (i.e. harsh shadows on model’s face)

Examples:

Primary subjects should not be overexposed, or underexposed.

Examples: