Customers demand professional, high-quality footage and our technical standards were developed with their needs in mind. The technical standards focus on four areas:
Stabilization vs. handheld
Below are examples of each and more details:
Examples of intentional framing:
Subjects are framed appropriately and deliberately. Shot does not appear accidental and has intention in terms of framing.
Examples of depth:
Foreground/background separation, either by object placement or lens focus.
Stabilization vs handheld
Intentional camera movement (if camera is moving) - smooth camera motion, and any movement follows primary subject or reveals additional information (note: shaky camera appropriate when it lends itself to candidness).
Use of third lines when appropriate - visually compelling composition.
Lighting Matches Setting
Natural light when appropriate, professional lighting when appropriate; no lighting that is noticeably out of place or distract from the shot (i.e. harsh shadows on model’s face)
Proper Exposure of Primary Subjects
Primary subjects should not be overexposed, or underexposed.