Our visual standards include:
Vibrancy and contrast
Arousing emotion and inspiring
Cinematic but practical
Below are examples of each and more details:
Vibrancy & Contrast
Shot has vibrancy and contrast (non-flat lighting and use of multiple color tones). Content has visual intensity and appears vivid, not “dull”. Color and lighting contrast are necessary to meet this standard.
Examples:
Arousing emotion/Inspiring
Shot conveys a clear concept or emotion.
Examples:
Cinematic but practical
Usable but attractive.
We want our content to sit somewhere between the stocky, sterile, drab content stock media is known for and the over-stylized, art house content found at some competitors.
Examples: